Purdue University athletic director Morgan Burke discusses the value of the student-athlete experience as a part of higher education.
"I happen to be a proponent that the combination of athletic and academic experience at a Division I school, in particular - though I think it certainly goes to Division II and III, as well - creates a competitive advantage later in life. Everybody wants to win the trophies, but the reality is that you take a young person who’s got a great education, couple it with the discipline and persistence to be a college athlete – that’s a winning combination in life. So, at the end of the day, they should be viewed as our customer."
Last Updated: Oct 31, 2013